At Friday’s Sustainability debate all three sides prompted interesting arguments. Personally, I most affiliated with position three. Position three argued that sustainability is simply part of a neoliberal agenda. This is true. In society today it seems that large and small companies use the word sustainable to “greenwash” and lure in customers. No longer has sustainability become a true goal, rather just a front or advertisement for capitalist gain. However, sustainability is much more complicated than that. It is not simply a label. Companies are given no constraint on the parameters which allow them to label themselves as a sustainable business. As a result, any company is able to advertise themselves in this way. However, sustainability is paradoxical, there is not one all-encompassing method as to how to be sustainable and what it means to be sustainable.
Also, with bigger action versus smaller action, it seems that the wealthier are the only ones who are truly able to take strides in sustainability. The wage gap has grown so large that it seems that many households and individuals simply can’t afford to be sustainable. Sustainable food, energy, and water sources cost a lot of money. Not to mention a lot of time that the working class may not have. Sure people are able to take shorter showers and ride their bike, as position one argues, but in the larger picture policy and lawmaking is the only truly effective way to take strides toward a sustainable society. We must take things on a more global rather than local scale in order to truly make the change towards a sustainable future.
We must look past neoliberal and capitalistic labels that businesses preach to uphold. Instead, we should focus on the bigger picture and reach out to our government and representatives. Encourage big change rather than focusing on the small things. It is the only true way in which we can make a substantial difference.